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Sugarhill Boutique launches #WearAndCare campaign
Brighton-based brand Sugarhill Boutique has announced the launch of its #WearAndCare campaign, a nationwide charity initiative in collaboration with three of the UK’s charities; The Born Free Foundation, Plan International UK and Whoopsadaisy. The in-house team of designers have created a collection of two t-shirts and one Breton that embody the playful but trend-led aesthetic of the core collection, the designs aim to raise awareness and money for the charities conservation, humanitarian and education projects. Launching today, each design will donate £10 per sale to support their respective charity’s vital projects both in the UK and abroad.