H.E. by MANGO launches its new campaign alongside blogger Scott Schuman 

 

The blogger Scott Schuman (The Sartorialist) becomes the photographer of the new AW13 H.E. by MANGO campaign, featuring the model Andrés Velencoso. For the AW13, H.E. by MANGO is opting for a smart casual style inspired by the beat generation and American vintage. Natural, earth, khaki and claret tones come together in this year’s trends with an unwashed and dyed look. Added to this is the urban nature collection, a more general trend inspired by green cities, where technology and the rural origins of man become one by combining a more sophisticated style with masculine and urban garments for everyday wear. For its part, the Premium suit collection extends the range of suits with the Classic Fit and versatile garments for a business style, in which the details make the difference. H.E. by MANGO was created in 2008 to offer men a contemporary and modern men’s fashion range. Its style is based on updating the classics by giving them the required touch of fashion, adapting the trends to a simple, everyday and urban style. The H.E. by MANGO menswear range now has over 100 retail outlets. In 2013, it plans to open approximately 80 retail outlets in countries such as Germany, France, Holland, Russia and Turkey, as well as in regions such as the Middle East, South-East Asia and South America. In the next few years, the H.E. by MANGO brand plans to reach a total of 500 retail outlets and account for 10% of the firm’s total turnover.