Musician and entrepreneur will.i.am announces the launch of ill.i Optics, a new eyewear brand launching in stores in the fall of 2014. Born from a long grown passion for experimental eyewear, ill.i is the result of a creative partnership between will.i.am and long-term friend, designer George Gorrow. The collection will include progressive sunglasses and optical styles for men and women, designed by George Gorrow under the creative direction of will.i.am. The frames draw inspiration from memorable moments in will.i.am’s early career and eyewear influences including 1980s hip hop pioneers – expressed in contemporary design, unique technical details and future thinking. will.i.am comments: “I see a gap in the world of eyewear and this is my installment of what I feel is missing. I want this to be an honest brand – it’s about dedication and passion.” ill.i Optics will be available in stores from September, launching with a multi-channel global campaign.

ill.i.am
@iamwill