Coffin on Cake PR has been appointed to handle the UK communications strategy, press and brand enquiries for footwear brand Saucony Originals. The agency’s remit includes supporting the brand’s global development and upcoming brand activations, with a number of exclusive collaboration styles planned to be released throughout 2014 and 2015, and the opening of the brand’s first pop-up store located in London’s Covent Garden to coincide with the 2014 London Marathon. Coffin on Cake will deliver all creative content and brand interactions across social media channels, alongside traditional PR, creative development of events, targeted gifting strategy and seasonal press days.

www.saucony.com
@SauconyOrigs