Brandnation has been appointed to handle PR activity for HotSquash. The agency’s remit includes increasing brand awareness across all media channels including trade, online and consumer titles. Founded by Darren Sidnick, HotSquash incorporates technology to provide a clothing range with warming, cooling, easy care and other performance benefits. The spring / summer 2014 collection offers a lightweight range of its best selling Wooluxe collection designed to provide warmth without bulk. Made using silk and wool mixes, the collection will be available in a range of shades including mint, lime green, pink, purple as well as blue and monochrome.

www.hotsquash.com
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