Levi’s announces the opening of its new store on Grafton Street in Dublin. The 160-square metre, two-floor store includes a tailor shop, located on the store’s mezzanine level offering consumers the choice of free leg length alterations on newly purchased products as well as tapering options. The store’s ground floor houses men’s styling, including Levi’s 501 jeans, skinny and tapered jeans, denim shirts and trucker jackets. The latest men’s spring / summer 2014 collection captures the spirit of Palm Springs, California, and 1960s resort-inspired leisure aesthetics, and features Bedford cords, madras shirts, Levi’s Commuter series for the urban cyclist, and a capsule collaboration line with skate and surf artist Jim Phillips. The first floor is dedicated to women’s product with a denim bar showcasing women’s jeans including skinnies, high-rise and Levi’s 501 boyfriend style jeans, cut-off shorts and Levi’s Revel jeans.

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