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Danish fashion label BY MALENE BIRGER appoints PR
Goodley PR has been appointed by Danish fashion label BY MALENE BIRGER to handle its UK PR activity. The Copenhagen-based designer brand brings an artistic angle to contemporary classics drawing inspiration from tailoring, attention to detail, art, culture and travel. Strong graphics, contrasts and silhouettes form part of the brand’s signature style designed to be sharp and modern. BY MALENE BIRGER introduces a prêt-a-porter collection four times a year, along with an extensive collection of accessories. The collections are created at its in-house design studio by its creative team lead by Designer Christina Exsteen. The autumn / winter 2014 collection will be showcased at the Goodley PR press days this week – see Fashion Insight Events.