Ann Summers has announced a collaboration with British fashion designer Giles Deacon. Launching on May 1, the lingerie and sexcessories collection marks a first for Ann Summers, as the brand makes a move towards extending its offering and widening its appeal to take on other high street brands. Fusing two British fashion heritages into one collection, Giles Deacon for Ann Summers combines sexy lingerie with a touch of wit, grandeur and playfulness. This collaborative collection exclusively for Ann Summers incorporates hand-drawn laces and prints designed exclusively by Giles for Ann Summers. The Giles Deacon for Ann Summers SS14 collection is an eclectic mix of four key lingerie and erotic ranges and fashion-forward sexcessories, featuring rose gold intertwined necklace and cuffs, lurex lace eye masks and a feather tickler. The collection also includes a hosiery range, featuring unique prints and patterns, which are exclusive to Ann Summers, and compliment the main lingerie collection. All pieces have been crafted using quality luxe fabrics, bespoke patterns completed with a premium finish. Key pieces have multifunctional detailing, such as straps that double up as hand cuffs. The Giles Deacon for Ann Summers SS14 collection launches exclusively in Ann Summers stores and online on May 1.

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