Whitehair Co has been appointed by fashion jewellery brand Lupo & Wolf to handle its PR activity. Lupo & Wolf is a fashion jewellery home sales business dedicated to animal conservation. With a mission to create chic jewellery, inspired by the beauty of nature and wildlife, the brand supports Animal Copyright – financially compensating animals for the privilege of depicting their images and names within its collections. Founded in 2014 by Creative Director Luca Armenia, whose background in direct selling combined with a love of animals, led him to create a fashion brand that would give a third of profits to their conservation. There are two distinct sides to the Lupo & Wolf brand: wild/dangerous or gentle/elegant. The debut collection has a ‘rock ‘n roll meets preppy’ look with styles ranging from statement necklaces to studded bangles. For every £100 of sales, there will be an automatic £5 donation by Lupo & Wolf to animal conservation projects and Lupo & Wolf has decided to dedicate each trimester to a different charity project from across the globe. The illustration (pictured) was created especially for the collaboration with the first charity that the brand has chosen to work with, the Snow Leopard Trust. The original artwork will also be auctioned to raise funds.

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