Make-up brand Sheer Cover has announced the signing of American singer, songwriter and TV personality Ashley Roberts as the new face of its professional make-up line Sheer Cover Studio. This high-performance mineral make-up with an exclusive, patented formula is designed to adapt with light, giving the wearer a perfect colour match. The Sheer Cover Studio collection contains Trueshade Technology; developed to automatically adjust to match every skin tone without the need for blending. Unique to the Sheer Cover Studio collection, the Trueshade Technology works with the skin to create the perfect colour match; light-reflecting minerals in the formula contain special optical filters that pick up your true skin tone and reflect it to ensure a perfect colour finish. Originally developed to help patients conceal skin issues such as redness, dark circles, age spots, hyper-pigmentation, uneven skin tone, melasma, acne, rosacea, birthmarks and spider veins, Sheer Cover Studio virtually ‘air-brushes’ any skin imperfection away. The Sheer Cover Studio Introductory Kit is priced at £29.99 and comes in four shades: Light, Medium, Tan and Dark.

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