PR agency Forster Communications has been appointed by Cred Jewellery to raise its public profile, educate consumers about Fairtrade gold and inspire other players in the jewellery industry to adopt best practice. Cred helped introduce the Fairtrade mark for gold in 2011 and recently became the first jewellery company in the world to fully disclose all product sources on their labels. Building on its expertise in working with consumer brands to build and promote their social purpose, Forster will deliver a four month promotional campaign positioning the jeweller as the lead voice and practitioner of responsible mining and boosting sales of Cred wedding and engagement rings by encouraging consumers to make ethical buying decisions. Forster’s media strategy will include a mix of feature and news placement in consumer and lifestyle titles and targeting of trade and business media to boost the profile the company and its team.

www.credjewellery.com
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