Fluorescent PR has been appointed to handle the PR and product placement for I Love…and Balmi. The strategy is to build brand awareness for the collections through media events, blogger activity, celebrity seeding and relevant brand collaborations. I Love… is a bath, body and beauty brand that creates scented products across a wide range of products and flavours including bubble bath, shower gel, lip balm, lip gloss, body butters and body lotion, in flavours such as mango & papaya, raspberry & blackberry and minty chic chip. Balmi, the cube lip balm brand, is currently available in five flavours: strawberry, raspberry, mint, blackberry and coconut. Balmi contains vitamin E, shea butter and jojoba oil to provide soft lips and comes with SPF 15 and UVA protection. I Love… is currently available at Superdrug, Primark and Boots; with Balmi available at Tesco, Boots, Snow & Rock and independents nationwide.

www.ilovecosmetics.eu
@IloveHQ

www.balmi.co.uk
@GoBalmi