This autumn B launches its first complete new skincare phase, Skin Phase 4, B. Nourished, clinically proven to reduce wrinkles by 11% in just 8 weeks. Aimed at women 50 years and over, B. Nourished offers three anti-ageing products clinically proven to provide 12 hour hydration and designed to address the specific needs of mature skin; Day Cream, Night Cream and Anti-Ageing Serum. Designed to address a multitude of anti-ageing needs, B. Nourished contains a potent trio of super-ingredients including a new active peptide Matrixyl synthe’6. This surface wrinkle filler works from the inside on deep lines helping rebuild skin where it is needed. Skin Phase 4 contains a powerful plant stem cell active, Senstem which is derived from plantain and helps densify and add elasticity to the skin, as well as brighten skin tone and dark spots. The third addition to the powerful trio of ingredients is revenge, a vegetable source which plumps and smooths wrinkles by stimulating collagen growth and bringing rejuvenation and elasticity back to the skin. Skin Phase 4 will comprise of B. Nourished Serum, B. Nourished Day Cream and B. Nourished Night Cream and start from £14.99. The products are available from November 2014 at selected Superdrug stores and superdrug.com.

www.bisforbeautiful.co.uk