Fashion PR agency SANE Communications has been appointed to handle PR, press and publicity for hooded sweatshirt brand L’Estrange.  Founded by two close friends in London, the brand was started as a project to create the perfect hoodie. The result is ‘The Hood’ made from soft 100% cotton jersey which combines a tailored cut and five-pocket construction with subtle detailing and luxe Italian hardware. Each Hood is lined with constrasting cotton fabric ranging from classic striped shirting to bold and vibrant prints, sourced from around the world.

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