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The Edit app launches and announces collaboration with Charli Cohen
The Edit will launch at London Fashion Week with a collaboration with fashion designer Charli Cohen at her debut catwalk show. Fashion bloggers, buyers and journalists will be able to shop the Charli Cohen catwalk show live and exclusively on the app, buying pieces as they come down the catwalk. Charli comments: “I’m really excited to be working with The Edit – I love the app and think it offers a really unique (and somewhat addictive) shopping experience. As an emerging brand I am always looking for ways to reach new markets and customers, so The Edit is a great opportunity for CC.” The Edit app is designed to simplify shopping for clothes on your smartphone. The Edit will be available for free on iPhone and Android and currently has over 50,000 products from over 200 brands available. Charli Cohen’s catwalk show is scheduled on February 22 – see Fashion and Beauty Insight Events. The Edit app goes live on February 20.
