Interactive digital print specialists YR STORE has joined forces with creative stylist and visual merchandiser Sarah Bagner, aka Supermarket Sarah, to create a summer collaboration set to launch in Topshop Oxford Circus today (May 13). Entitled #URBANTROPICANA, the collection is a limited edition range of garments and accessories that will feature Supermarket Sarah’s designs with the distinctive palm tree logo across YR STORE tees, leggings, sweatshirts, socks and I-phone cases. With both YR STORE and Supermarket Sarah based in Hackney, Sarah was inspired to create a collection that combined the idea of beach holidays on sunny, palm-filled beaches to contrast with the urban home of both brands. This collaboration will see Supermarket Sarah’s exclusively created artwork installed on YR STORE’s interactive touch screens so that Topshop customers can create bespoke patterns and prints. Sarah curated a special #URBANTROPICANA wall at YR STORE’s head office in Haggerston which was shot by photographer Adam Laycock and will be available for customers to purchase online at supermarketsarah.com on May 13, as well as in store at Topshop Oxford Circus.

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