Online jewellery store Mink&Stone launches
Mink&Stone is a new destination for jewellery lovers and creators. The first of its kind, the platform enables the creation of custom-made pieces, where every design decision is made by the shopper, and shipped to be worn within two weeks. Mink&Stone empowers its shoppers to become their own designer, giving complete creative control from start to finish, offering an easy design experience in the process. Shoppers can choose the colour, through to the trend and the personal statement. Once the piece is designed, it is then handmade by skilled jewellery makers in the UK and shipped within two weeks. The site offers a wide range of materials, currently running at around five hundred different stones, beads and crystals. Mink&Stone also offers a social element enabling shoppers to share their creations, whilst receiving inspiration from fellow shoppers. Alternatively, users can select from pieces designed by friends or other creators. People who create designs that other users want to buy are rewarded with ‘stones’ which may be exchanged into discounts and potentially free jewellery.