Pure London has unveiled its brand new website, designed to offer buyers, retailers and media with a fresh way to discover brands at the show, all year round. The site design, which is based on its spring/summer 2016 theme, Electric Beach, will empower its audience with the buying connections, trends inspiration and content-rich insights to achieve sustainable growth. Brands will be encouraged to regularly update their image galleries with each season, offering a 365 approach for buyers to source both in-season pieces for short order as well as preview new collections for the season ahead. Buyers will have the option to search by brand, product description or for specific types of products such as ‘red dress’ or ‘leather bag’, where they can then like and save their favourite products before making direct contact with the brands. The site will also offer exclusive interviews with brands and industry experts, supported by enhanced social media activity, market and retail guides, and a full content programme on site at the show. The next edition will take place from August 2-4 at London Olympia. Additionally, Saul Leese has been appointed as Head of Retail Brand Marketing at i2i Events Group, to work across the portfolio of retail exhibitions, which includes Pure London, Pure Shanghai, Jewellery & Watch Birmingham, Spring and Autumn Fair, and Glee.

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