This week sees the launch of American nail brand JINsoon in the UK exclusively at Liberty. Founded by high fashion and editorial nail artist Jin Soon Choi, the collection features a tightly edited assortment of shades in two series: the Quintessential Collection – six timeless and sophisticated colours; and the A La Mode Collection – seasonal, on-trend colours. Jin’s double patented formula delivers a lasting manicure with bold, brilliant colour, smooth application and the ultimate high gloss finish. Choi has even considered the packaging when it comes to her collection, with its sleek and sophisticated custom bottle, a custom cap and brush for a flawless application. The 5-free formula means there are no toxic chemicals like formaldehyde, toluene, DPB, camphor, and formaldehyde resin, and is also vegan friendly with high-tech polymers and resin for longer wear and extended shelf life. JINsoon is priced between £15-17 available exclusively in Liberty and online at liberty.co.uk.

www.jinsoon.com
@JINsoon
@LibertyLondon