Fluorescent PR has been appointed to represent Verso, the premium anti-ageing skincare range. The agency will devise and implement the PR strategy for the Verso collection as well as handle new product developments in 2016. Verso is a powerful anti-ageing skincare collection created by Lars Fredriksson, who was behind skincare brands such as Restylane Skincare and award winning Swedish Skincare System. Verso, is Latin and means reverse. Containing Retinol 8 (vitamin A complex), this unique and patented formula increases the production of collagen which fills out the skin, effectively reversing signs of ageing. It is the first non-prescription high dose vitamin A derivative that can be used safely in the daytime. Verso is eight times more potent than other retinol products and is clinically proven to strengthen the skin barrier, smooth wrinkles and reduce pigmentation. The collection contains no colourants, parabens or mineral oils. The skincare regime concentrates on seven products that deliver clinically proven results. Prices range from £32 for the Foaming Cleanser to £95 for the Super Facial Serum. The Verso range is available from Selfridges, selected Space.NK stores & online, John Lewis Concept Stores & online and Cult Beauty. Fluorescent PR will be working with UK-based strategic Beauty Distributor, Mark McDonald Consultancy on the Verso brand.

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