Dennis Publishing has announced the launch of Coach, a new multiplatform brand for men who want, or need, to do something to make themselves feel healthier and fitter. Coach magazine launches with a print distribution of 300,000 across the UK and with a fully responsive website coachmag.co.uk that supplements the print product. At the core of the Coach concept is the idea that all men can improve themselves, whether long-standing gym enthusiasts or fitness newbies. The magazine mixes general advice, tips, facts and inspiration in an easy to consume package, tailored for busy commuters. Targeted at ABC1 men in the 24-55 age range and across a broad range of life stages, Coach provides practical and inspirational content that will help readers do something to improve their wellbeing. Coach will launch as the biggest men’s health and fitness magazine in the UK, reaching a total audience of 800,000 from day one. The magazine will have a high quality print distribution with 200,000 being hand distributed within London, in major cities and at prime commuter locations. A further 100,000 copies will be available nationally at carefully selected sports and leisure clubs, gyms, hotels and businesses.

www.coachmag.co.uk
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