Men’s Health launches Men’s Health Lab
Men’s magazine Men’s Health has launched into the UK vitamin sector with its new sub-brand Men’s Health Lab. With the UK men’s vitamin sector currently offering only a limited range and few individual products targeted specifically at men, the Men’s Health Lab range is placed to deliver a wider and more relevant choice of vitamins to health-conscious men. Designed together with healthcare specialists, Omega Pharma, the comprehensive range consists of eight products segmented across three core benefit-led categories, including Wellbeing – Multi-Fit & Body Defence, Energy – Energy Release & Active Recovery, and Performance – Vit D3 Max, Mental Focus, Cardio Health & Joint Endurance. The range will be available in store at Boots.
www.menshealth.co.uk/vitamins
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