Following the recent announcement of its name change, Jigsaw International Limited today announces a new brand in its Health & Beauty portfolio with its upcoming Hello Kitty collection. Scheduled for launch in spring 2016, this collaboration with Hello Kitty brand owner Sanrio, proves to be the largest and most comprehensive beauty collection to date and will include some exclusive, never seen before product lines as well as bestselling customer favourites. Georgina Graham, Head of Design, Jigsaw International Limited says: “Our new Hello Kitty collection for 2016 will have a new, updated look and feel and will introduce a number of innovative lines into the range.” Alastair McHarrie, Head of UK Licensing, Sanrio adds: “This range will be distinguished by beautiful bottles, making them not only a must-have for now, but a keepsake for the future. Thanks to our dynamic partnership with Jigsaw International, we have developed a collection that spans from skin-kind baby products right through to fashion-led teen and adult lines.” As part of the new 2016 Hello Kitty Collection, Jigsaw is looking to collaborate with its trade partners to develop exciting Hello Kitty marketing initiatives that tie in with the broader global brand activity, such as the #OneKindThing social media campaign, which encourages Hello Kitty fans to do one kind thing each day for family, friends and even strangers. Jigsaw is also planning to incorporate exclusive Hello Kitty products for different trade sectors and will be working closely with the Travel Retail industry, department stores, grocers, fashion retailers and major online retailers in order to maximise the visibility of its Hello Kitty collection to global fans. Current recommended selling prices for the new Hello Kitty beauty collection range from £1.00 through to £29.99. More information on product lines will be coming shortly.

www.jigsawinternational.com
@JigsawInt
www.sanrio.com
@hellokitty