H&M has announced a collaboration with the Musée des Arts Décoratifs, located in the Palais du Louvre in Paris to celebrate the new H&M Conscious Exclusive 2016 collection. This new range has been inspired by the archives of the museum, and will be launched on April 7, 2016, to coincide with the opening of the exhibition, Fashion forward – Three centuries of fashion. H&M has also revealed that Parisian Art Director, style maven and sustainability champion, Julia Restoin Roitfeld, will be the face of the campaign. “I am honoured to be the ambassador of such a unique project. I think that the idea of creating a collection inspired by the history of art and fashion is fantastic. Especially since it is made with innovative and sustainable materials which are the future of fashion” says Julia. For this Conscious Exclusive collection the H&M design team has worked closely with the museum, delving into their collections of archival fashions as well as the work of artists such as Gustave Moreau to find inspiration. The outcome is a glamorous line of modern red carpet pieces infused with tactile charm, a nostalgic aesthetic and a historical legacy. H&M will be the exclusive sponsor of the upcoming exhibition which will include selected styles from the H&M archives, including a look from the first ever H&M designer collaboration with Karl Lagerfeld in 2004, as well as one silhouette from the new Conscious Exclusive collection. The complete collection, featuring clothing and accessories for women, will be available from April 7 in around 180 stores worldwide and online at hm.com.

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