La Roche-Posay has unveiled My UV Patch, the first-ever stretchable skin sensor designed to monitor UV exposure and help consumers educate themselves about sun protection. The patch is a transparent adhesive that stretches and adheres directly to any area of skin that consumers want to monitor. The patch contains photosensitive dyes that work with all skin tones, changing colour when exposed to UV rays to indicate varying levels of sun exposure. Consumers will be able to take a photo of the patch and upload it to the La Roche-Posay My UV Patch mobile app, which will be available on both iOS and Android. My UV Patch is expected to be made available to UK consumers later in 2016.

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