Emma Beckett PR has been appointed to manage all PR and press for Brazilian jewellery designer Ara Vartanian. Born into a family of jewelers in São Paulo, Brazil, Ara Vartanian grew up surrounded by precious stones, learning techniques and gaining experience that would later inspire his own collections. Ara graduated from Boston University with a degree in Economics and previously worked as a trader at NASDAQ, in New York. In 2000, he left the financial market to dedicate himself to his vocation: designing jewellery. He is set to open his London flagship store at 44 Bruton Place, Mayfair, in May 2016.

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