Pure Public Relations has been appointed to handle all press in the UK for Danish lighting brand VITA Copenhagen. Pure PR will be focusing on the brand’s Danish heritage, Scandinavian style and high quality materials that go into each product. Founded in Denmark in 2008, VITA Copenhagen’s brand values are to be simple and sincere – the key to a brighter future. Traditionally a designer would focus purely on the aesthetic, but at VITA Copenhagen the designers are constantly ensuring that all their new designs are compact as well as cutting edge. As such all of their lights are packaged in compact gift boxes, that optimize worldwide logistics and storage costs.

www.vitacopenhagen.com
@VITA_lighting
www.purepr.com
@pureprlondon