Dust PR London has been appointed by Australian active technical brand Lorna Jane with immediate effect. Dust’s remit will cover full press office as well as the launch of the brand’s first UK flagship store located in London’s St Martin’s Courtyard, Covent Garden. The women’s fitness and lifestyle brand founded by British born active living advocate and fashion fitness pioneer, Lorna Jane Clarkson, provides industry leading technology, expert craftsmanship and hi-tech performance fabrics within each garment. Dust PR will host a media preview event this month – see Events, and will be open to the public from February 13. An official launch celebration will be announced later.

www.lornajane.com.au
@LornaJaneUK
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@DustPR