Inverse, the hair conditioning system that is kept in the freezer has appointed Alan Howard as their exclusive UK distributor. Research has discovered that if you treat the keratin in your hair at a sub-zero temperature, the fibre itself changes; locking in moisture and improving strength and elasticity within the hair. As a result, your hair can become softer, smoother, healthier and more manageable, amongst many other benefits. Inverse is a diverse tool that can be used on wet, damp or dry hair. Work with the frozen device section by section, starting at the roots and gliding down towards the ends. Catalyst PR will handle all media enquiries regarding Inverse as part of their ongoing activity for Alan Howard.

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