B Public Relations has been appointed to handle the UK PR and communications for Sarah Jessica Parker Fragrances UK. Sarah Jessica Parker launched her debut fragrance Lovely in 2005, followed by the Lovely conception, with a number of fragrance offerings including Covet, Dawn, Endless, NYC and Twilight. Today, Lovely is a top selling brand in broad distribution channels in the USA, United Kingdom, Australia and New Zealand. 2015 saw Sarah Jessica Parker celebrating the 10th Anniversary of Lovely and the release of a special Anniversary Edition of Lovely in a new Luxe Eau de Parfum Spray. The same classic, timeless fragrance in a higher concentration – a rich, sophisticated, regal rendition of the original Lovely. Spring 2016 will see the introduction of Sheer Lovely, the first soft, sheer, gentle rendition of the favourite classic. Inspired by Sarah Jessica Parker, the woman who embodies an easy-going yet beautiful lifestyle. Available in Eau de Toilette Spray’s and Sheer Body Mist. Available at Superdrug stores nationwide and sarahjessicaparkerbeauty.com.

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