The Hairy Bikers’ Diet Club has appointed Promote PR, with immediate effect, to raise the profile of its healthy eating and exercise weight loss programme and drive new members to the online club. The Hairy Bikers’ Diet Club was formed after Dave Myers and Si King embarked on a radical overhaul of their own lifestyles. Their series, ‘Hairy Dieters: How to love Food and Lose Weight’ followed their own personal transformation with the Hairy Bikers losing two and a half stone in three months. Both surpassed their target weights and stayed true to their love of great food. The Diet Club follows a similar ethos to help individuals inspired by the Bikers’ success. The online programme provides the perfect platform for those looking to lose weight, with all the tools to assist in their journey including menu plans, exercise programmes, online diaries, weekly weigh ins and an active online community.

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