Japanese fashion and lifestyle retailer MUJI has appointed Dyelog for the representation of the newly launched MUJI sneakers in the UK. The sneaker is unisex and features a range of interchangeable sole and shoes laces in multiple colours. As well as the customisable feature, the sneaker is also water repellent due to the coated cotton that comprises the upper of the shoes. The sole itself is specially formulated to balance the foot and provided the ideal ease and walking efficiency for the wearer. Working in conjunction with the in-house press and marketing team, Dyelog will specifically work on the promotion and PR activities for the MUJI sneakers. The agency will also work with the lifestyle label on special events including press day, product launch and in store events.

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