Black Diamond PR has been appointed to handle Innie. Created by Melbourne-based entrepreneur, Bart Atherinos, the product offers a small durable plastic clip that attaches to your shoelaces on the inside of your shoes. The clip holds the tension of the laces between the tongue and the outer-shoe, so the excess laces can be cut, giving your trainers the stylish ‘no-bow’ look. Launching this month through crowd-funded website Kickstarter, Innie’s are available in a variety of colours and sold in packs with enough clips to complete two pairs of shoes. RRP £2.99.

www.ukinnie.co.uk
@myinnies
blackdiamond.co.uk
@BDluxuryPR