INVISTA collaborates with Calik Denim

INVISTA, one of the world’s largest integrated producers of polymers and fibres, and owner of the LYCRA fibre brand, is joining forces with denim mill Calik Denim at Denim Premiere Vision, on May 18-19 in Barcelona. Featuring innovative stretch denim solutions powered by LYCRA fibre, the collaboration seeks to integrate quality ingredients with the latest fabric concepts, resulting in winning solutions for brands, retailers, and ultimately, the consumer. Fabrics will be showcased at the Calik Denim stand and at a dedicated seminar. Working together with the LYCRA brand, Calik Denim aims to amplify the ‘performance’ element under its D’enaissance (Denim Renaissance) theme and change the expectations and industry standards of what stretch fabrics can do. Following the success of its Elastech concept introduced last season to help jeans keep their shape and avoid bagging, Calik Denim has moved this to the next level with Circular Elastech, a multi-angular stretch denim design powered by LYCRA® dualFX® technology both in warp and weft. Calik Denim will also unveil its brand new Curve fabric concept which again uses LYCRA dualFX fabric technology. Curve optimises the power of a high-elasticity jean giving a more balanced proportion to the body and helping the wearer achieve a more slender look. Visitors to the Calik Denim stand will be presented with a visual display of garments illustrating their latest performance concepts using different LYCRA branded technologies.