Swarovski has named Karlie Kloss as its brand ambassador, opening up this new chapter together by creating a quirky video unveiled on social media channels. As the new brand ambassador, Karlie launches Swarovski’s Be Brilliant campaign, a creative exploration of how Swarovski helps women to light up the world and to feel irresistible on any occasion. Shot by British photographer Craig McDean, and styled by Edward Enninful, the campaign is a natural evolution for Swarovski and a true reflection of the brand expression. It captures a ‘day in a life’ through a variety of versatile looks, from everyday chic to high glamour. Set in New York, the story features Karlie in transition throughout the season.

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