Illamasqua has announced the launch of its Lip Lure collection. The range offers a long lasting colour intense liquid lipstick with a strong gloss finish. The slender shaped sponge applicator allows for precise application and its rich pigment provides ultimate colour pay off. Shades include Embers (hot orange), Virtue (box red), Sorbet (warm red), Jus (deep berry), Orchid (deep purple), Nebulous (deep green), Dusk (cool deep pink), Pow (hot pink), Rose (rose pink) and Bloom (pink nude). Launches June 15. RRP £19.50.

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