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Palm PR handles Simplee Aloe
Palm PR has been appointed by drinks brand, Simplee Aloe, to support in growing its share of the UK juice category. Simplee Aloe is a range of all-natural ‘superjuice’ drinks that capture the goodness of aloe vera in every carton. The products are available in two varieties: Grape & Lemon and Apple & Mango both with an added dash of vitamin C. Palm PR has been set a brief to support Simplee Aloe in driving sales, growing distribution and promoting the varied usage occasions of aloe vera by communicating the unique health, beauty and nutritional benefits of the plant. Through a campaign across consumer, trade and business media, Palm PR will educate consumers on the benefits of consuming aloe vera juice. Key to the strategy will be to deliver first hand reviews of the products with food and drink, health and lifestyle publications, journalists and bloggers, to secure trusted testimony and endorsement.
