Hunter has announced the launch of the world’s smallest festival on June 9, landing at their flagship store on London’s Regent Street. In Hunter Original’s typically tongue-in-cheek style, the festival is concealed in everyone’s most-dreaded festival icon – the portaloo. Designed with a Hunter twist and a smattering of English-eccentricity, the festival – a ‘tardis-like’ experience, takes you on a tour of your favourite British festival complete with grass, mud and live music, right in the heart of Hunter’s Regent Street store. From Regent Street, the portaloo will then travel within the UK. There will be secret festival product giveaways – from wet wipes and welly socks, to ponchos and gift vouchers, in addition to a programme of pop-up performances which complete the bill. To further enhance this unique festival journey, a GIF photo booth will be installed, complete with unique festival filters and stickers created by Hunter and GIPHY Studios. Users can customise their photos and share their festival GIFs online to be in with a chance of winning the ultimate festival pack courtesy of Hunter. Hunter’s festival will then travel within the UK over the summer.

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