New online UK beauty store Melariche has announced its launch today. Designed to help darker skinned women find the right beauty products for their skin tone, the online store offers a range of make-up brands suitable for darker skinned women from Iman Cosmetics and Maréna Beauté (exclusive to Melariche) to 3107 skincare. Melariche, which combines the words melanin and rich, was founded by London-based lawyer-turned-entrepreneur Jackie Taiwo who as a native New Yorker was surprised and frustrated to find that the choice of make-up and skincare for dark complexions was so much more limited when she came to live in the UK. Offering a mix of high-end and affordable brands, Melariche launches with ten make-up and skincare brands, which have been handpicked based on their product offering that suits darker skin tones and quality of ingredients, with a focus on natural, plant-based ingredients wherever possible. The online store melariche.com launches on August 31 and offers free UK delivery for orders over £50. International shipping is available within the EU.

www.melariche.com
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