London based boys clothing brand Laundry Tribe has appointed Alegre Media to handle its public relations in the UK. Laundry Tribe is aimed at the fashion conscious who are interested in dressing the little guys in their lives aged 3-12 years in something more than just a dinosaur or tractor print. After nearly 20 years in fashion buying, creator and designer Jennifer Fleming decided to jump ship in to the world of kidswear to create something that was a little different. Knowing that boys will be boys, Jennifer has drawn inspiration from grown up trends; placing huge emphasis on quality and comfort to create a multitude of looks without compromising on style.

www.laundrytribe.com
@LaundryTribe