Michael Kors debuts The Walk campaign
Michael Kors has announced its first ever street style campaign, The Walk. The new campaign which launched at the end of August is led by a diverse group of trendsetters with distinct style personalities: singer/songwriter, founder of Saint Heron and CEO of Saint Records Solange Knowles; models Soo Joo Park and Nina Agdal; and Princess Olympia of Greece. The influencers were captured by renowned street style photographer Tommy Ton in New York. Staying true to their unique personal styles, the women showcase the new MICHAEL Michael Kors handbags, the Brooklyn series and the Isadore satchel, as well as Fall 2016 ready-to-wear. The campaign is the first in an ongoing series, with new style personalities joining Michael Kors The Walk each season to spotlight key handbags and ready-to-wear. In addition to the digital campaign and social elements, Michael Kors The Walk will be brought to life in the real world via an experiential media partnership this September. Rounding out the 360-degree campaign, Michael Kors The Walk will have its very own in-store moment in October, at THE KORS EDIT pop-up boutique at 384 Bleecker Street. Celebrating individual style, the gallery-like environment will showcase a diverse roster of the Brooklyn series handbags and ready-to-wear items from the campaign.
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