The Communications Store has been appointed by TOAST as the retained communications agency for the brand. With effect from November 1, The Communications Store’s Lifestyle team will lead a multi-channel campaign consisting of strategic brand direction and planning, media relations, ambassador engagement, brand partnerships and events. TOAST will launch its Spring Summer 2017 collection at The Communication Store’s seasonal press day (see events). Established in West Wales in 1997 by Jessica and Jamie Seaton, TOAST has grown from loungewear and nightwear to become a unique lifestyle brand renowned for creating and curating simple, functional, thoughtful pieces for women and the house & home. In 2015, CEO Suzie de Rohan Willner joined the company and is leading the brand’s recent turnaround in partnership with founders Jessica and Jamie Seaton. The Communications Store will build on TOAST’s strategy to further enhance its positioning, while increasing awareness of its offering and brand story, and supporting opportunities for growth.

www.toa.st
@TOASTtravels
www.thecommunicationsstore.co.uk
@TheCommsStore