New girlswear label Outside the Lines has announced its launch and appointed Anika Birchall PR to handle its PR and brand communication. Soft muted tones, hidden detail and premium quality is evident throughout this sophisticated and feminine collection which has been edited and curated to cater for different personalities whilst allowing free spirited youngsters to explore their own style. Outside the Lines is the brainchild of two friends who shared a vision for an affordable girlswear line which is fun, feminine and comfortable yet doesn’t compromise on quality. Available for ages 3-10, the 30-piece debut collection includes all the pieces required for a capsule wardrobe for girls including knitwear, washed jeans, dresses, outerwear and party skirts with a relaxed look that is interchangeable and can be dressed up or down. Outside the Lines is available to buy through its online boutique and independent stockists worldwide. It was recently awarded Best Newcomer in the Smallish Design Awards and Best Emerging Brand in the Junior Design Awards.

www.outside-the-lines.co.uk
@otlkids
@anikabirchall