Belstaff and Surf Air, the all-you-can-fly membership club, announced today that Belstaff will be outfitting Surf Air Europe’s pilots in its iconic wax cotton four-pocket jacket – the Roadmaster – in Surf Air blue. Offering unlimited air travel to businesses and consumers for a monthly fee from £1,950, Surf Air is launching in Europe this autumn following three years of success in California. Travelling aboard state-of-the-art aircraft, Surf Air routes will initially include multiple flights between UK’s London Luton Airport, Cannes, Geneva and Zurich and on a daily basis. Belstaff has always had a history in aviation from dressing the earliest aviators Amelia Earhart and Amy Johnson in the 20s and 30s, to modern day pioneering pilot Tracey Curtis-Taylor and the Bremont Horsemen (the world’s only P-51 Mustang formation aerobatic team) – and in challenging the status quo – so the two companies have a natural affinity. Previously nicknamed the ‘Uber’ or ‘Netflix’ of air travel, this European expansion is a sign of the success Surf Air’s disruptive travel model has brought to the industry. Launched in California in 2013 as the country’s first private membership airline, Surf Air now has 3,000 Members.

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