Strategic brand development and communications agency, The Communications Store, has been appointed to oversee the UK PR and communications for Sainsbury’s fashion lines, Tu Womenswear, Tu Premium, Tu Menswear, Tu Childrenswear and Admiral, with immediate effect. Since the launch of the household name brand in 1989, Sainsbury’s has been committed to helping customers live well for less. The Tu clothing range launched in 2004 with a promise to deliver high quality, trend-led collections at affordable prices. With this partnership, Sainsbury’s and The Communications Store intend to make Sainsbury’s as a destination for style, with a strong focus on quality, design and value.

tuclothing.sainsburys.co.uk
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