November 2 sees the launch of a new London boutique for Rituals Cosmetics. Located in Islington, Rituals Cosmetics’ presence will offer a unique lifestyle shopping experience to the local community, providing consumers with the opportunity to immerse themselves in the brand’s mantra; transform daily routines into meaningful rituals. Offering herbal teas on entering the store and the option to experience the products via complimentary hand and arm massages, combined with seasonal activities, are all initiatives focused to encourage consumers to take some time out of their day for some invaluable ‘me time’. The Islington Flagship boutique is part of Ritual Cosmetics recent investment and premium distribution in the UK under the leadership of UK Managing Director, Penny Grivea. With a wide product line including body care, skin care, precious mineral make-up, pure tea, scented candles and fragrance sticks, the brand transforms everyday routines into more meaningful moments. Each product, over 400 in total, is inspired by an ancient Eastern tradition. Today, the luxury lifestyle brand holds over 450 stores, more than 1450 shop-in-shops and 4 City spas in 27 countries worldwide. Rituals Cosmetics has also seen a rapid expansion in duty free, airline, cruise liners and ferries as well as hotels and is sold on or supplied by 10 different airlines.

www.rituals.com
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