Knitwear brand WoolOvers has unveiled an extensive rebranding, as it develops its business in the UK and internationally. Launched in 1989 as a small country show brand, WoolOvers has served over one million customers all over the world. They boast nine, separate, international websites, three of which are fully translated. Following extensive customer and market research, the recent rebranding will be used as a platform to accelerate growth within the business and attract new customers. These changes are now identifiable in WoolOvers’ seasonal catalogues, re-platformed UK and international websites, refurbished factory shop and updated HQ.

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