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High-end urban hotel group Principal launches across the UK
Principal, a new high-end urban lifestyle hotel group, has launched today with the first three Principal hotels in Manchester, Edinburgh and York. The distinctive launch of Principal follows a major investment of over £200 million from Starwood Capital in their UK portfolio and sees historic, grande-dame hotels sensitively restored, remodelled, and redefined. Over the course of 2017, Principal will expand to include hotels in London, Glasgow and Cardiff in the hopes to establish luxury landmark hotels in each major UK city. Each of these hotels has a story to tell – of its history, its design and architecture, its quirks and characters, and its role in shaping the city. Principal hotels are crafted to serve as revitalised neighbourhood destinations, ready to welcome a new generation of local, national and international guests.
