Palm PR has been appointed by the family behind Russell Smith Farms to manage the launch of luxurious crisp brand, SAVOURSMITHS (pictured). The range has debuted at Fortnum & Mason with an RRP of £1.50 per 40g bag and is available in four varieties: Champers & Serrano Chilli, Truffle & Rosemary, Parmesan & Port and Wagyu Beef with Honey & Mustard. Palm PR will deliver a campaign across consumer, business and trade media to raise awareness of the brand throughout the UK, supporting in driving sales and increasing SAVOURSMITHS distribution network. Central to the campaign will be to deliver first hand reviews of the range from food and drink publications, journalists and bloggers, to secure trusted testimony, endorsement and create greater understanding of its unique offering. Additionally, Palm PR has been appointed to handle healthy food brand Abokado, which provides on-the-go Londoners with a daily destination for fresh, feel-great food, ready-to-go at breakfast and lunch across 28 sites in the capital.

www.savoursmiths.com
@savoursmiths
abokado.com
@abokado_uk