Aether Parfums has appointed Azur PR to handle UK press and publicity. The Parisian brand uses molecular fragrance technology to create fragrances which break all the known rules of traditional perfumery. Based on aroma-molecules, this new and hypnotic collection showcases contemporary perfumery and is pure chemistry in motion. Perfumers Amélie Bourgeois and Anne-Sophie Behaghel have created these new fragrances, under the artistic direction of originator Nicolas Chabot. The new Parisian ÆTHER collection comprises: Rose Alcane, Carboneum, Muskethanol, Citrus Ester and Ether Oxyde. Azur PR will handle the UK PR strategy.

aetherparfums.com